Viv was founded by Gen-Z women who refused to accept that period care had to cost the earth and our bodies.

The wake-up call? Traditional pads take roughly 800 years to break down and contain the same toxins found in weed killers. Those shocking statistics that turned frustration into action.

Once they understood the true environmental toll of conventional period care, the Viv founders committed to a mission: putting earth-friendly, non-toxic products that actually work into the hands of every menstruator, and proving that caring for your body and caring for the planet were never mutually exclusive.