WTF is Tampon Shrinkflation? Is it Real?

You may be familiar with the term "shrinkflation." It basically means that manufacturers are reducing the size of products, while keeping the price to consumers the same. This increases margins for the manufacturer, while you get less product for your money. We've seen it with bags of chips or pints of ice cream, but there's a new theory going viral on TikTok: tampon & pad shrinkflation!

Content creator Melissa Simonson called out Tampax in a TikTok, claiming that the size of tampons has decreased in the last couple years, leading people to believe they are bleeding more because they're going through tampons faster. Some are even seeking medical help, thinking there's something wrong with their cycles.

Other TikTok users chimed in, claiming that pads have gotten thinner and smaller, and tampons are less absorbent than they used to be.

Soooo, what's the truth? Could period care brands be changing products to cut costs & deceive menstruators?

Let's turn to the facts. Period products are actually classified as medical devices and tampon absorbencies are regulated by the FDA. So no brand could start claiming a regular tampon is a super tampon (without getting in trouble with the government). That being said, it's not out of the realm of possibility that large brands are pushing the limits and cutting costs wherever possible. The worst part of it all: they're not being transparent with their customers.

Looking for a period care brand that won't have you stressin' like this? Turn to Viv. Here at Viv, we will NEVER make changes to our products that make your life more difficult (that would be literally insane) or have you questioning your health. One thing you can count on: Viv products are 100% toxin-free and safe for your body, and more sustainable than traditional options. 


If we ever make any product upgrades or changes to our lineup, you'll be the first to know!! Transparency is key, and we want to make sure you can feel comfortable and safe with Viv, always💗

Our goal is to have a comfortable, sustainable option that really works, no matter what period product you like to use. Check out our product line:

Bamboo Pads & Liners

A box of organic cotton tampons with BPA-free applicator which is also toxin free. This combo box contains 18 tampons in total. 9 regular and 9 super.

100% Organic Cotton Tampons

Viv Menstrual Cup | Easy to insert & Flexible | Ring Stem for Easy Removal of the Cup| Dark Color to Prevent Staining.

Beginner-Friendly Menstrual Cup

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